Broadway Bank sought to broaden their appeal by
highlighting new mobile banking features.
CHANNELS | Television | Outdoor | Print | Digital | In-branch Signage
The goal was to attract a younger demo while recognizing the needs of legacy customers.
Broadway banked on us to create a campaign that touted service and convenience both online
and in-branch. “High Tech. High Touch.” was launched.
The campaign’s high exposure and highly accessible messaging paid off. Broadway Bank
enjoyed multi-million dollar increases in deposits and loans.