Initial marketing efforts by another firm caused people to
think of Avail as overly expensive outsiders. They needed
to heal perceptions in Lake Charles stat.
CHANNELS | Television | Digital | Social Media | Outdoor | Print
TLG came on board and kept things real by letting actual patients tell the story.
The “Experience The Difference” campaign showcased Avail’s approachability,
accessibility, and affordability.
Patient count saw a dramatic increase, as did Avail’s positive perception
throughout the community. It was just what the doctor ordered.