Why TLG | The Lee Group Advertising and Creative Agency, Houston, TX

Think of us as your personal think tank.

Informed by 300+ years of combined experience, The Lee Group is more than a marketing and advertising agency; we’re a passionate brain trust whose insight and inspiration drives your success.

Meet Our Leadership

Savvy Starts at the Top

Through well-earned experience, expertise, and the deft application of data-driven insight, we’ve been helping clients achieve extraordinary results for over 40 years.

Ann Lee, Founder and CEO

Alan Babb, EVP of Creative

Pillars of Success

The Lee Group is guided by five foundational pillars that shape our approach and drive our success.

01 Motivated by Results

Proven process and diligent work produce measurable results that help businesses grow. Through data-driven insights and analytics, we develop effective strategies that deliver desired outcomes.

02 Customized Solutions

Every client is different, and so are our strategies. We work closely with clients to understand their business objectives and develop strategies that align with those goals.

03 Elevate With Experience

Our talented pros use their knowledge and experience to develop innovative and effective marketing strategies that deliver results.

04 Clients Come First

Your success is our success. Our team members are responsive, proactive, and committed to doing the work necessary to make a difference for our clients.

05 Distinctive Branding

We harness innovation to create unique and impactful strategies that set your brand apart, ensuring you stand out in a crowded market.

Learn how these pillars shape our services

Our Process

Intelligent Foundation

At The Lee Group, we recognize that every business is unique, with its own set of challenges and aspirations. While many agencies adhere to a rigid, one-size-fits-all methodology, we take a different path.

True marketing success isn’t about following a set formula. It’s about understanding, adapting, and crafting a narrative that’s as unique as the brand it represents.

We research, study, and learn about each client’s business so we can provide value as a strategic partner. Intelligence is our foundation—and the way we approach every marketing goal.

With research as our roadmap, we create relevant strategies and creative assets that engage audiences and encourage action.

Marketing is dynamic, and so are we. We constantly refine our strategies with feedback and insights to keep our solutions relevant and effective.

"Our process is intelligence motivated by hard work. Of course, this is nothing new in advertising and marketing. We just do it better."

Alan Babb, EVP of Creative

Awards & Accolades

Some of the biggest names in the business have honored us.

We’ve received more than 400 national, regional, and local advertising awards from organizations that include American Ad Federation, AMA Houston Crystal Awards, Healthcare Advertising Awards, Telly Awards, and the American Banking Association.

Our Work

Transforming Ideas Into Action

View All

KelseyCare Advantage

Sterling Infrastructure, Inc.

Brazos Towers at Bayou Manor

CUSO Home Lending

Association of Former Students

Workforce Solutions of Southeast Texas

What We Offer

Smart Solutions.
Tangible Results.

See Our Services

Industry Expertise

We Speak Your Language

View Areas of Expertise

Let’s talk about how we can help your business grow.

Contact TLG to ensure the success of your next project.

Ann Lee

Founder and CEO

There’s a sign that hangs on my wall with a quote from advertising great David Ogilvy. It reads: “It’s not creative unless it sells.”

This sign has been my constant companion through four decades, in half a dozen different offices, and while producing countless award-winning campaigns for more than 850 clients across 48 states.

It’s my eternal beacon of truth. And it has never been more relevant than it is today.

To move the needle in today’s omnichannel, over-communicated, fractured, and highly competitive world takes far more than it did a decade ago—or even last year.

Today, it takes strategy born from data and insights, concepts brought to life through creative brilliance, and integrated media and channel planning that’s on target and optimized to reach customers when and where they are.

It takes intelligent marketing. And it’s what produces marketing that sells.

I’m immensely proud to have a team that’s the very best at what they do and is willing to put their individual egos aside to make our clients and their products the heroes.

I’m equally blessed to have clients who are willing to share their knowledge and provide the uncensored candor it takes to forge great partnerships.

If you’re ready to partner with an intensely strategic team that’s invested in your bottom line, let’s put intelligence to work!

Let's Talk

Alan Babb

EVP of Creative

What are you looking for in an advertising agency?

While most agencies lean on their “unique” culture, funky office space, cleverly named process, or walls of awards to attract clients, we take a more thorough, thoughtful approach.

After all, consumers are only getting savvier. These days, effective advertising not only takes clutter-cutting creative but also solid, intelligent strategies that rise to the demands of an overly saturated hyper-focused marketplace.

The Lee Group embraces this challenge by simply focusing on being smart. We believe an intelligently devised strategy clearly defines the target audience, informs and inspires great creative, drives the CTA, and ultimately converts prospects into buyers.

In other words, intelligence delivers results.

Of course, entertaining ads have their place, but a clever headline or being irreverent for irreverence’s sake doesn’t necessarily mean your customers will convert. It’s the intelligence behind the creative that counts — the critical thinking, the experience, the expertise, and above all, the strategy. That’s what The Lee Group brings to the table, and it’s what sets us apart.

Let's Talk

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Why Choose TLG?

Think of us as your personal think tank.

Meet Our Leadership