The Rise of Digital Banking and the FinTech Revolution
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Who actually goes to the bank anymore? Hardly anyone. That’s because, in today’s financial world, a remarkable shift is underway. A whopping 78% of adults now prefer the convenience and accessibility of online or app-based banking. This trend is more than just a change in preference; it’s a fundamental shift in how financial services are utilized and delivered.
Engaging the Senior Market in the Digital Age
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As the digital landscape continues to evolve, the digital savviness of the senior population continues to grow. Given that 70% of adults aged 55 and above turn to the internet as their first source of information when researching senior living options, a robust digital marketing strategy is vital in today’s market.