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Category: Digital

The Rise of Digital Banking and the FinTech Revolution

Who actually goes to the bank anymore? Hardly anyone. That’s because, in today’s financial world, a remarkable shift is underway. A whopping 78% of adults now prefer the convenience and accessibility of online or app-based banking. This trend is more than just a change in preference; it’s a fundamental shift in how financial services are utilized and delivered.

Engaging the Senior Market in the Digital Age

As the digital landscape continues to evolve, the digital savviness of the senior population continues to grow. Given that 70% of adults aged 55 and above turn to the internet as their first source of information when researching senior living options, a robust digital marketing strategy is vital in today’s market.

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Alan Babb

EVP of Creative

What are you looking for in an advertising agency?

While most agencies lean on their “unique” culture, funky office space, cleverly named process, or walls of awards to attract clients, we take a more thorough, thoughtful approach.

After all, consumers are only getting savvier. These days, effective advertising not only takes clutter-cutting creative but also solid, intelligent strategies that rise to the demands of an overly saturated hyper-focused marketplace.

The Lee Group embraces this challenge by simply focusing on being smart. We believe an intelligently devised strategy clearly defines the target audience, informs and inspires great creative, drives the CTA, and ultimately converts prospects into buyers.

In other words, intelligence delivers results.

Of course, entertaining ads have their place, but a clever headline or being irreverent for irreverence’s sake doesn’t necessarily mean your customers will convert. It’s the intelligence behind the creative that counts — the critical thinking, the experience, the expertise, and above all, the strategy. That’s what The Lee Group brings to the table, and it’s what sets us apart.

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Ann Lee

Founder and CEO

There’s a sign that hangs on my wall with a quote from advertising great David Ogilvy. It reads: “It’s not creative unless it sells.”

This sign has been my constant companion through four decades, in half a dozen different offices, and while producing countless award-winning campaigns for more than 850 clients across 48 states.

It’s my eternal beacon of truth. And it has never been more relevant than it is today.

To move the needle in today’s omnichannel, over-communicated, fractured, and highly competitive world takes far more than it did a decade ago—or even last year.

Today, it takes strategy born from data and insights, concepts brought to life through creative brilliance, and integrated media and channel planning that’s on target and optimized to reach customers when and where they are.

It takes intelligent marketing. And it’s what produces marketing that sells.

I’m immensely proud to have a team that’s the very best at what they do and is willing to put their individual egos aside to make our clients and their products the heroes.

I’m equally blessed to have clients who are willing to share their knowledge and provide the uncensored candor it takes to forge great partnerships.

If you’re ready to partner with an intensely strategic team that’s invested in your bottom line, let’s put intelligence to work!

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