Make a Pink Lemonade Stand Against Breast Cancer

Based around a microsite and promoted through social media, St. Luke’s Make a Stand Against Breast Cancer Campaign encouraged the community to make their own pink lemonade stand and donate the proceeds to a cancer charity of their own choosing. The microsite contained printable pre-made signs, certificates and flyers that participants could download and distribute.

Client

St. Luke’s Episcopal Hospital

Campaign Duration

October 2013

Campaign Objective

Inspire and engage Houston to share in the fight against Breast Cancer.

Make a Pink Lemonade Stand Against Breast Cancer Campaign Stats

66
Lemonade Stand Photos Submitted
7 Million
Digital Ad Impressions
6315
Social Media Engagements
70%
Increase In Facebook Fans