Living Proof Television
Living Proof Radio

Living Proof

On the heels of developing the “Imagine” campaign, which announced Catholic Health Initiatives’ acquisition of St. Luke’s Episcopal Hospital and unveiled CHI St. Luke’s Health’s new brand, The Lee Group was asked to usher in the next phase of the brand by creating a campaign that would go beyond the aspirational nature of the previous campaign to demonstrate real ways the collaboration between CHI St. Luke’s Health, Texas Heart® Institute and Baylor College of Medicine® is benefitting the health of our community. It was an opportunity to make a bold statement, a promise that could be CHI St. Luke’s Health’s “stake in the ground” with these words:

“Together, we are eradicating more disease, discovering more methods of prevention, relentlessly pursuing more breakthroughs and saving more lives than in any other era in medical history.”


CHI St. Luke’s Health

Campaign Duration


Campaign Objective

Position the CHI St. Luke’s Health alliance as the leader in cardiovascular services through its rich history and innovative research.

Living Proof Campaign Stats – 10 Week Campaign

Unique Website Visitors
13+ Million
Digital Ad Impressions
2.5 Mins
Avg. Time On Website