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Imagine Better Health

After Catholic Health Initiatives acquired St. Luke’s Episcopal Hospital, the newly formed CHI St. Luke’s Health needed a compelling way to be introduced to the public while being positioned as the emerging leader in health within the Greater Houston and Texas markets. The “Imagine” campaign focused on how the vision and initiatives of CHI St. Luke’s Health will benefit the community as a whole.

Client

CHI St. Luke’s Health

Campaign Duration

2014

Campaign Objective

Invite Houstonians to “Imagine” what the brightest minds in medicine can achieve for better health.

Imagine Campaign Stats

25,354
Unique Website Visitors
97%
Traffic Generated By Digital Ads
28,187
Ad Clicks To Website
37,264
Vine Video Views