Good Is Radio - Making it All Possible
Good Is Radio - Milestones
Good Is Radio - You've Worked Hard

Good Is

In the banking industry, it’s not easy to stand out among the competition. Most banks offer similar products and services, so our strategy was to highlight what Broadway Bank does differently and better—creating and maintaining relationships with their customers and community—to be here for good. Broadway Bank has been a client of The Lee Group for over 8 years.

Client

Broadway Bank

Campaign Duration

2014-15

Campaign Objective

Connect with potential customers by illustrating the “Good” a local, family-owned bank can do verses the big corporate giants.