Baylor St. Luke’s Emergency Centers - Life Happens. Plan For It.

Baylor St. Luke’s Emergency Center – Life Happens. Plan For It. 

In life, emergencies strike suddenly, and when they do, people have to make decisions fast. CHI St. Luke’s Health wanted to make sure their Emergency Departments and Emergency Centers were top-of-mind in these situations, so we developed a campaign that encouraged consumers to take action today. By becoming a part of people’s plans now, we staked a claim as the trusted emergency care provider that’s looking out for them.


Baylor St. Luke’s Health Emergency Centers
CHI St. Luke’s Health Emergency Departments

Campaign Duration

2016 – 2017