Any Bank Could

The banking industry struggles with parity. Other than loan rates, checking fees and online bill pay; how might a bank separate itself from the competition? Broadway Bank is all about relationships with their customers, who readily admit, “Any Bank Could Have… but Broadway Bank brings a quality to banking that matches what I value most.” Broadway Bank has been a client of The Lee Group for over 8 years.

Client

Broadway Bank

Campaign Duration

2013-15

Campaign Objective

Earn the trust and business of potential Wealth Management, Private Banking and Commercial Banking customers.